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We pride ourselves on staying up to date with the latest in digital communication and technology.
wwta-california-consumer-privacy-act

3 min read

What We're Talking About...California Consumer Privacy Act

Massive recent data breaches (Facebook, Under Armour, etc.) and the EU's newly implemented GDPR law have sparked an overall trend in regulations on collecting consumer data. Effective January 1st, 2020, the California Consumer Privacy Act will...

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wwta-consumer-churn

3 min read

What We're Talking About...Identifying and Preventing Customer Churn

Within any business it's important to know when to fight to retain a client before they churn. Customer churn occurs when customers or subscribers...

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lead-scoring-thumbnail 2

4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

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wwta-martech-consolidation-1

3 min read

What We're Talking About...Martech Consolidation

So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...

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