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What We're Talking About...Segmenting Target Audience for More Conversions

With email and online marketing, treating your audience as homogenous can drastically decrease your chances of conversion;...

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7 Questions to Ask When Choosing a Lead Management Software

These days, more and more companies are adding lead management software to their marketing plans. A lead management system is...

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The Biggest Trends in B2B Marketing We've Seen This Year

With new technology being released and new fads in strategy emerging regularly in the industry, a marketer's work is never...

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What We're Talking About... B2B Marketing Technology Stacks

Technology has become a huge parts of everyone's lives, especially marketers, in the last decade. It seems that everything on...

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4 HubSpot Marketing Features You Should be Making Better Use of

With a full toolkit of software to choose from, HubSpot is no doubt an invaluable resource for any company's sales and...

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