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Intro Lead Generator

The Content Pillar Playbook We Used to Boost Organic Traffic by 744% in 12 Months

Just to prove I'm not making an outlandish, clickbait-claim in the title, let’s cut straight to a screen shot of our web...


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Topics: SEO, content pillars, content marketing

What We're Talking About. . . Values-Based Marketing

Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to...


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Topics: Inbound Marketing, cause marketing,

Our 12 Favorite (Best) Marketing Apps

Every marketer knows that the digital world is just as much a rat race for us as it is for the nerd herd down the street. In...


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Topics: Marketing, social media, Social Media Marketing

What We're Talking About. . . How to Prepare Your eCommerce Website for Black Friday & Cyber Monday

It's that time of year again! Holiday shoppers, ready your mark.

Get set..

Go!

NO! Wait - wait, wait! We covered this topic...


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Topics: ecommerce, mobile cro, cro

3 Simple Steps to the Perfect Case Study Format

If you're a business owner, you know that case studies are a vital part of client attraction. Not only do case studies allow...


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Topics: Business Development, Case Studies, Inbound Marketing

What We're Talking About. . . Workflow Automation

We all know time is money. In fact, most businesses are deadline driven, which means that the faster tasks get done, the more...


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Topics: email nurture, nurture marketing, marketing workflows

10 B2B Marketing Experts' Killer Customer Retention Strategies to Decrease Customer Churn

Customer churn, also known as customer attrition, occurs when a business loses a customer.

In a product-based business, say...


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Topics: Customer Retention, Customer Churn, customer retention strategies