2 min read
Campaign Creators: 11/11/25
Introduction: Modern B2B organizations face a crossroads: unify their data and systems, or watch complexity erode performance as competitors pull...
7 min read
Campaign Creators: 06/05/25
One of the most exciting advancements reshaping B2B marketing today is the rise of artificial intelligence (AI) as a game-changer for lead nurturing....
4 min read
Tammy Duggan-Herd: 07/20/18
When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...
6 min read
Guest Blogger: 02/13/18
Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
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