Meet Echo. It hears who's ready to buy.
Echo is HubSpot's Prospecting Agent, set up and run by Campaign Creators. It listens for buying signals across your market, finds the right people, and writes the first email in your rep's voice. Your team just approves.
Starts on the HubSpot credits you already pay for. No new HubSpot spend in the first sprint.
Funding, hiring, leadership changes, site visits and intent, watched across every account, all day.
Researches each company and person, then drafts outreach in each rep's own voice. Nothing sends without approval until you say so.
HubSpot charges only when Echo recommends a lead for outreach. If it finds nothing worth sending, you pay nothing.
So what's an agent?
Think of Echo as an SDR that never clocks out, reads everything in your CRM, and always asks before it sends.
Here's the moment it clicks
Echo turns signals your team would never have time to catch into an email worth sending.
Subject: Scaling the team after the Series B
Hi Dana, congrats on the Series B. With three sales managers joining, your CRM is about to carry a lot more than it was built for.
We help teams move their CRM without losing pipeline history, so new managers ramp on clean data from day one. Worth 20 minutes next week?
Illustrative example with a fictional company. Your plays, data and voice drive the real thing.
Where does Echo hear all this?
HubSpot watches the companies you track for news events like funding rounds, executive hires, acquisitions and launches.
Your HubSpot tracking code matches visitors to their company. It sees the company, not the person, until they become a known contact.
Sites across HubSpot's network share anonymized research activity, matched to companies and refreshed daily.
You describe what to look for in plain English, and HubSpot checks public sources like news and careers pages, with links to what it found.
Everything your team has logged in HubSpot over roughly the last year.
New contacts and buying-group members can come from one connected source, such as ZoomInfo or Apollo.
We decide with you which signals to track and which ones send an account to Echo. Signal tracking uses HubSpot credits too, so it's part of the forecast we build before launch.
Listens
Watches signals and scores each account against your ideal customer.
Finds the buyers
Maps the buying group at each account, not just one name.
Writes
Drafts a personal email from fresh research, in your rep's voice.
You approve
Reps review first. Proven plays can go autonomous later.
Teams are already seeing it work
Published results from HubSpot Prospecting Agent customers.
Sources: HubSpot RevenueWell case study and HubSpot Prospecting Agent page. Your results depend on your data, ideal customer profile and plays.
What could Echo be worth to you?
Move the sliders. The math uses HubSpot's $1-per-lead rate plus our monthly Echo Ops plan.
Estimate only. Assumes $1 per lead at list price plus $1,750/month Echo Ops; included plan credits would lower the cost. Real results depend on your data and market.
Three ways to put Echo to work
Every engagement has a written success metric and a go-live date. Most teams start with the sprint.
First Agent Sprint
Echo live in 30 days, on credits you already own.
- One play live in production
- Capped at your included credits, so no new HubSpot spend
- Miss the agreed metric and we tune for 30 more days free
Echo Launch
Every rep, every motion, booking meetings in five weeks.
- Up to 3 plays and every rep's selling profile
- Buyer intent and one data source connected
- Meetings and cost-per-meeting dashboard
Echo Ops
We tune Echo every week so results keep climbing.
- Weekly review of drafts and replies
- New plays as your market moves
- Credit limits and a monthly results report
Let's get Echo listening for you
Tell us who you sell to. In 30 minutes we'll show you what Echo would hear in your market and what it would write.
Let's Talk