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- WEBINAR ON-DEMAND -

Your AI Visibility Session Starts Now

 

See how HubSpot's AEO tools reveal where your brand shows up in AI search
— and what to do next.

The Webinar By Chapter:

How AI Search Is Changing Buyer Behavior

Search is no longer limited to Google. Buyers are turning to ChatGPT, Claude, Gemini, and Perplexity for answers before they ever visit a website. This chapter covers why traditional SEO metrics are becoming less predictive, and what the change means for the way you plan visibility.

  • How buyer discovery is changing in the AI era
  • Why traffic alone is no longer the best measure of visibility
  • The rise of answer engines and AI-generated recommendations
  • What this shift means for your marketing strategy

 

 

Why Most Brands Don't Know If AI Can Find Them

Most marketing teams have visibility into rankings, traffic, and conversions. Far fewer have any insight into how AI platforms perceive their brand. This chapter maps the gap between traditional search reporting and AI-generated recommendations.

  • Why AI visibility is difficult to measure today
  • Common gaps in traditional SEO reporting
  • How AI tools decide which brands to mention
  • The risks of being invisible in AI-generated answers

 

 

The Signals That Influence AI Recommendations

AI engines don't rank content the same way search engines do. This chapter breaks down the factors that influence citations, recommendations, and brand mentions, including authority, relevance, content structure, and trusted sources.

  • The key signals AI platforms use to evaluate content
  • Why authority and trust carry more weight than ever
  • How content structure impacts discoverability
  • What separates cited brands from ignored brands

 

 

A Practical Framework For Improving Visibility

Adapting content strategy for AI search starts with a small set of principles. This chapter covers the core Answer Engine Optimization (AEO) fundamentals, the content opportunities they open up, and the website improvements that make brands more discoverable in AI-generated answers.

  • The fundamentals of Answer Engine Optimization (AEO)
  • How to create content AI can easily understand and cite
  • Website optimizations that improve AI discoverability
  • Practical actions you can take immediately

 

 

 

 

 

Using HubSpot AEO To Track Performance

See how HubSpot's new AEO tools help marketers understand brand visibility, monitor competitor share of voice, analyze citations, and identify opportunities to improve discoverability across AI search platforms.

  • How to measure visibility across AI platforms
  • Which AEO metrics to prioritize first
  • Ways to benchmark against competitors
  • How to identify and prioritize optimization opportunities

 

Turn Insights Into Action

The final chapter turns the session into a sequence you can act on. It covers how to evaluate your current AI visibility, what to prioritize first, and how to build an AEO strategy that holds up as buyer discovery keeps changing.

  • How to assess your current AI search presence
  • Where to focus your optimization efforts first
  • Steps to build an AEO strategy inside HubSpot
  • A roadmap for long-term AI visibility success

 

 
Why Watch?

Get Ahead of AEO With HubSpot.

Buyers are asking ChatGPT, Claude, Gemini, and Perplexity for answers before they ever reach your website. The session shows how HubSpot's new AEO tools help you track brand visibility, read prompts and citations, spot competitive gaps, and identify the next steps that improve how your brand shows up.
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Measure Your Visibility

See how often your brand appears in AI answers, and where you are being overlooked across the answer engines your buyers use.
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Track the Right Prompts

Focus on the buyer questions that shape discovery, not generic keywords or guesswork, using prompt tracking in HubSpot AEO.
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Understand What AI Is Citing

See which pages, domains, and content types influence AI answers in your category, and why competitors may be getting the mention.
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Know What To Do Next

The session ends with practical recommendations you can apply through content, website updates, and HubSpot execution.
 

Put AI Visibility Into Practice

The search landscape is undergoing its most radical transformation in 25 years. Traditional ranking signals are giving way to LLM probability scores, and keywords alone no longer decide who gets surfaced. Being the trusted citation does.


Here is how the ideas in this session apply across the teams inside your organization.

See Where You Stand

 

Our free AEO Visibility Audit reveals:

  • Which prompts your brand appears for
  • Which competitors may be gaining visibility
  • The sources and citations influencing AI-generated answers
  • Opportunities to improve discoverability

The report takes less than two minutes to generate and gives you a clearer picture of how your brand is being surfaced across ChatGPT, Perplexity, Google AI Overviews, and Claude.

Run Your Free AEO Visibility Audit

 

 

 
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Take the insights with you.

 

Inside, you'll find key webinar insights, actionable AEO strategies, exclusive content from the presentation deck, and answers to the most common questions asked during the live session, all in a format that's easy to revisit, reference, and share with your team.

 
AEO EBOOK

FAQ's.

See Where Your Brand Stands

Find out which AI engines cite your brand and which ones miss it entirely. Free, and it takes two minutes.

Run Your Free Audit