- WEBINAR ON-DEMAND -

AI Search Is Here. Are You Being Found?

Watch the on-demand webinar to see if your brand is being found in AI search, what is driving it, and how to use HubSpot's new AEO tools to improve visibility.

How AI Search Is Changing Buyer Behavior

Search is no longer limited to Google. Buyers are turning to ChatGPT, Claude, Gemini, and Perplexity for answers before they ever visit a website. Learn why traditional SEO metrics are becoming less predictive and what this shift means for marketers.

How buyer discovery is changing in the AI era
Why traffic alone is no longer the best measure of visibility
The rise of answer engines and AI-generated recommendations
What this shift means for your marketing strategy

Why Most Brands Don't Know If AI Can Find Them

Most marketing teams have visibility into rankings, traffic, and conversions—but little insight into how AI platforms perceive their brand. Discover the visibility gap that exists between traditional search reporting and AI-generated recommendations.

Why AI visibility is difficult to measure today
Common gaps in traditional SEO reporting
How AI tools decide which brands to mention
The risks of being invisible in AI-generated answers

The Signals That Influence AI Recommendations

AI engines don't rank content the same way search engines do. Explore the factors that influence citations, recommendations, and brand mentions, including authority, relevance, content structure, and trusted sources.

The key signals AI platforms use to evaluate content
Why authority and trust matter more than ever
How content structure impacts discoverability
What separates cited brands from ignored brands

A Practical Framework For Improving Visibility

Learn how to adapt your content strategy for the AI era. We'll walk through the core Answer Engine Optimization (AEO) principles, content opportunities, and website improvements that help brands become more discoverable in AI-generated answers.

The fundamentals of Answer Engine Optimization (AEO)
How to create content AI can easily understand and cite
Website optimizations that improve AI discoverability
Practical actions you can take immediately

Using HubSpot AEO To Track Performance

See how HubSpot's new AEO tools help marketers understand brand visibility, monitor competitor share of voice, analyze citations, and identify opportunities to improve discoverability across AI search platforms.

How to measure visibility across AI platforms
Which AEO metrics matter most
Ways to benchmark against competitors
How to identify and prioritize optimization opportunities

Turn Insights Into Action

Leave with a practical roadmap for evaluating your current AI visibility, prioritizing improvements, and building an AEO strategy that supports long-term growth as buyer discovery continues to evolve.

How to assess your current AI search presence
Where to focus your optimization efforts first
Steps to build an AEO strategy inside HubSpot
A roadmap for long-term AI visibility success

Why Watch?

Get Ahead of AEO With HubSpot.

Buyers are asking ChatGPT, Claude, Gemini, and Perplexity for answers before they ever reach your website. This session will show you how HubSpot’s new AEO tools help you track brand visibility, understand prompts and citations, spot competitive gaps, and take practical next steps to improve how your brand shows up.

Measure Your Visibility

See how often your brand appears in AI answers and where you are being overlooked across the answer engines that matter.

Track the Right Prompts

Learn with HubSpot AEO how to focus on the buyer questions that shape discovery, not just generic keywords or guesswork.

Understand What AI Is Citing

See which pages, domains, and content types are influencing AI answers in your category and why competitors may be getting mentioned instead.

Leave With Clear Next Steps

Walk away with practical recommendations you can use to improve visibility through content, website updates, and HubSpot execution.

See Where You Stand

Our free AEO Visibility Audit reveals:

Which prompts your brand appears for
Which competitors may be gaining visibility
The sources and citations influencing AI-generated answers
Opportunities to improve discoverability

The report takes less than two minutes to generate and gives you a clearer picture of how your brand is being surfaced across ChatGPT, Perplexity, Google AI Overviews, and Claude.

Run Your Free AEO Visibility Audit

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The audit shows you where you stand. The discovery call helps you decide what to do next.

Book time with the experts to review your results, understand the competitive landscape, and identify where to focus your efforts to improve visibility and influence buyer discovery.

Book Your Discovery Call