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4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
5 min read
Tammy Duggan-Herd: 08/15/17
These days, more and more companies are adding lead management software to their marketing plans. A lead management system is invaluable when it...
4 min read
Campaign Creators: 08/14/17
With new technology being released and new fads in strategy emerging regularly in the industry, a marketer's work is never done. 2017 has brought its...
3 min read
Campaign Creators: 07/31/17
One recently booming trend in content creation among B2B marketers has been the podcast, a fantastic self-education resource for any professional “on...
4 min read
Tammy Duggan-Herd: 07/17/17
It's no secret that video content in the next big thing. It's forecasted to account for 80% of all internet traffic by 2019. In November 2016,...
4 min read
Campaign Creators: 07/11/17
In any marketing campaign, it is important to understand both sides of the coin- that is, both what to incorporate into your strategy and where all...
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