4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
3 min read
Campaign Creators: 09/12/17
When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site you've been on pops up on...
5 min read
Tammy Duggan-Herd: 08/15/17
These days, more and more companies are adding lead management software to their marketing plans. A lead management system is invaluable when it...
4 min read
Campaign Creators: 08/14/17
With new technology being released and new fads in strategy emerging regularly in the industry, a marketer's work is never done. 2017 has brought its...
3 min read
Campaign Creators: 08/09/17
Technology has become a huge part of everyone's lives, especially marketers, in the last decade. It seems that everything on a marketing...
3 min read
Campaign Creators: 08/02/17
Video marketing is quickly becoming an integral part to every marketer's strategy for lead generation. If you haven't jumped on the bandwagon yet,...
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