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Guest Blogger

bad-reviews-for-cro

2 min read

How Bad Reviews Can Actually Be Good for Your Conversion Rates

Picture of Guest Blogger Guest Blogger: 07/02/18

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in leveraging bad (yes, bad!) reviews. Here's why...

Lead Generation Conversion Rate Optimization B2C
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How and why to integrate referrals and loyalty programs

6 min read

Integrate Referral and Loyalty Programs into a Marketing Strategy

Picture of Guest Blogger Guest Blogger: 02/13/18

Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...

Lead Generation Lead Nurturing B2B
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Cleaning Leads

2 min read

Cleaning Your Leads Inside Your Marketing Automation Tool

Picture of Guest Blogger Guest Blogger: 01/19/18

Generating leads is only the first step for any modern marketer. Marketing automation tools are making marketers become more efficient in creating...

Content Automation Lead Nurturing
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