DIGITAL MARKETING STRATEGY

We use landing pages, a website page containing a form, for lead generation. This page serves to capture visitor’s information they gladly hand over in exchange for your premium content offer, such as an guide or a webinar.

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Premium content offers are assets that live behind a form on a landing page. Their primary purpose is to generate leads for your business. We create many different types of offers depending on your personas and target market including guides, checklists, webinars, case studies, demos, templates, and tools.

We let your email subscribers know about content offers and deals with lovable email campaigns that are both promotional and brand building. Emails are customized and optimized for maximum opens, engagement and conversions.

Website pop-ups provide relevant offers to users at the moment they are most likely to convert , when they are already on your site. Pop-ups, triggered at the perfect time on specific pages to specific users, maximize the chances of converting your website traffic into new leads and customers.

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We recommend including a video on paid ads, landing pages and emails for one main reason – it dramatically increases conversion rates. Video also fosters trust, increases time spent on site, encourages social sharing, and appeals highly to mobile users.

We use workflows to get the right information into the hands of your potential customer at the time they want to see it. A workflow will automatically segment new leads them based criteria you set. They will receive specific emails targeted at their interests and needs, enticing them to return to your website.

Marketing automation can turn any curious, prospective lead into a customer with lead nurturing. Through one-on-one training we get you started using your Marketing Automation System with the ultimate goal of empowering YOU to use it to it's fullest potential.

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Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We use these emails to recapture “lost” leads who may not be ready to have a sales conversation or buy right away.

We look at the data of our marketing initiatives like conversion rates, cost per lead, and customer acquisition cost to analyze the trends, and develop actionable insights for better-informed marketing decisions. Our ultimate goal with analytics is to maximize your ROI.

We constantly monitor and analyze our nurturing funnels to identify any bottle necks that are preventing optimal performance. Using insights from our data we insert new pieces and/or improve current pieces to continuously improve conversion rates.

We help you create your strategy for managing relationships with customers and potential customers using your CRM system. A quality CRM system should map closely to your sales funnel and be a key part of your sales strategy.

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We help you create customized dashboards that allow you to report on virtually any metric from your MAS, CRM or other integrated apps. Custom dashboards allow you and others in your organization to visualize the metrics they care about in real time.