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Marketing Strategy

Teammates plot out marketing campaign on a whiteboard prior to launch.

7 min read

10 Tips for Creating a Powerful Marketing Campaign Strategy

Crafting a marketing campaign strategy is both an art and a science, and success is never a matter of luck. In a world where attention spans are...

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Person works on their laptop to compose a new email

7 min read

Reimagine Your Marketing Campaign Strategy with AI

Artificial Intelligence (AI) is redefining the marketing world in ways few could have imagined just a decade ago. We're living in an era of...

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Desk light shines on an opened computer, as the screen shows a colorful image

6 min read

Top Personalization Strategies for Lead Generation Funnels

Personalization has become the cornerstone of successful marketing, revolutionizing the way businesses connect with their audiences.

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Graphic of magnet inside a shopping cart as it pulls people closer

6 min read

Retargeting Tactics to Keep Leads Engaged in Lead Funnels

Keeping leads engaged throughout the marketing funnel can feel like trying to hold water in your hands; no matter how hard you try, some always slip...

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Workbook shows planning and strategy for a new project

10 min read

CRO Marketing Metrics: What to Track & Why

Conversion Rate Optimization (CRO) marketing is vital to any successful digital marketing strategy. Why? Because driving traffic is no longer...

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inbound marketing strategies

11 min read

8 inbound marketing strategies to grow your business

When it comes to growing your business, inbound marketing is the way to go. Unlike traditional marketing methods that interrupt consumers with...

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HubSpot vs Pardot MAS Comparison

7 min read

HubSpot vs Pardot MAS (Which Is Better for Lead Nurturing?)

Why should you care about marketing automation systems (MAS)? A marketing automation system is a tool that combines many different functions of...

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