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Marketing Funnel

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2 min read

Marketing to Customer 2.0

Picture of Bob Afsari Bob Afsari: 5/10/17 10:01 AM

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0 trend (or 3.0...

Marketing Best Business Practices Sales Funnel Inbound Marketing Marketing Funnel Lead Nurturing
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9 min read

Let's GDD That Campaign Funnel

Picture of Tammy Duggan-Herd Tammy Duggan-Herd: 12/8/16 10:15 AM

Luke Summerfield, Program Manager and GDD guru at HubSpot, shared with Campaign Creators how to apply Growth-Driven Design tactics to your campaign...

Marketing Website Strategy Marketing Strategy Marketing Funnel Digital Marketing Marketing Analytics
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The 6 Essentials of Conversion Rate Optimization

Picture of Sean Farias Sean Farias: 12/1/16 8:56 AM

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack can be applied to web...

Website Strategy Inbound Marketing marketing tools Marketing Strategy Technology Marketing Funnel Buyer Persona Buyer's Journey
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4 min read

How do you close the loop? SDAMA Art of Marketing Recap

Picture of Tammy Duggan-Herd Tammy Duggan-Herd: 11/4/16 1:29 PM

The theme of the SDAMA Art of Marketing Conference on November 3 was Closing the Loop and Creating Opportunity. Here’s the run-down of the tips,...

Inbound Marketing Social Media Marketing marketing tips Marketing Funnel Advertising
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