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Intro Lead Generator

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0...


( read 2 minute read )

Topics: Marketing, Best Business Practices, Sales Funnel

Let's GDD That Campaign Funnel

Luke Summerfield, Program Manager and GDD guru at HubSpot, shared with Campaign Creators how to apply Growth-Driven Design...


( read 9 minute read )

Topics: Marketing, marketing strategy, Marketing Funnel

The 6 Essentials of Conversion Rate Optimization

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack...


( read )

Topics: Inbound Marketing, marketing tools, marketing strategy

How do you close the loop? SDAMA Art of Marketing Recap

The theme of the SDAMA Art of Marketing Conference on November 3 was Closing the Loop and Creating Opportunity. Here’s the...


( read 4 minute read )

Topics: Inbound Marketing, Social Media Marketing, marketing tips

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