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Our Creators are Finalists for SD Magazine Celebrating Women 2017!

The San Diego Magazine has chosen two of our own as finalists for Celebrating Women 2017! Nisha Wendelken and Dr. Tammy...


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Topics: Digital Marketing, san diego marketing,

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0...


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Topics: Marketing, Best Business Practices, Sales Funnel

The CEO Files: Aligning Expectations

I never would have thought that Isaac Newton’s 3rd law of motion: “for every action there is an equal and opposite reaction”...


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Topics: Business Development, Best Business Practices, General

The 6 Types of Millennial You Should be Marketing To

With collective buying power estimated at $200 Billion annually – with an indirect annual spending power of $500 Billion - you...


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Topics: Marketing, Sales, Inbound Marketing

The New Era of Sales

Sales in the modern era has changed radically. The information asymmetry has shifted - resulting in a buyer who often knows...


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Topics: lead generation, Sales, Buyer's Journey