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small business

Our-Favorite-Best-Marketing-Apps

8 min read

Our 12 Favorite (Best) Marketing Apps

Every marketer knows that the digital world is just as much a rat race for us as it is for the nerd herd down the street. In fact, you could probably...

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2 min read

5 Cloud-Based Marketing Software to Boost Your Business

Owning and managing a small business or startup is tough. You’re the marketer, the strategist, the designer, and the janitor. As a jack of all trades...

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Closeup of hands of young woman photograper typing on laptop keyboard and using graphic tablet.jpeg

2 min read

Why Does Content Matter

Search engines work every day to improve the user experience. You, the user, are like the worst kind of significant other – demanding and needy....

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2 min read

Transforming Your Swag Marketing Strategy

Swag items and bags are a staple at large professional events, and most attendees try to grab as much of the stuff as they can. Event sponsors who...

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Two creative millenial small business owners working on social media strategy brainstorming using adhesive notes in windows

3 min read

How to Run a Successful Crowdfunding Campaign

No successful crowdfunding campaign planner “just wings it.” For a product to be funded, it needs passionate support and trust from consumers. A...

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2 min read

The CEO Files: Aligning Expectations

I never would have thought that Isaac Newton’s 3rd law of motion: “for every action there is an equal and opposite reaction” would have parallel...

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expert.jpeg

1 min read

5 Ways Your Business should be Using LinkedIn

In 2011, LinkedIn became the first pure social networking site to go public when it burst onto the NY Stock Exchange with its initial public offering...

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