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Intro Lead Generator

What We're Talking About...Smart Customer Acquisition

The customer is always right. You've heard it a million times. But, is the customer always right for you?


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Topics: lead generation, Buyer Persona, Customer Retention Optimization

The Lowdown on Inbound Marketing

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In...


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Topics: lead generation, Email Marketing, Inbound Marketing

The 6 Essentials of Conversion Rate Optimization

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack...


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Topics: Inbound Marketing, marketing tools, marketing strategy

The 6 Types of Millennial You Should be Marketing To

With collective buying power estimated at $200 Billion annually – with an indirect annual spending power of $500 Billion - you...


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Topics: Marketing, Sales, Inbound Marketing

Buyer Personas Part 3: Marketing vs Sales Personas

I want to talk a little bit about sales and marketing personas. A lot of people get confused about where a marketing persona...


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Topics: Inbound Marketing, Buyer Persona, Buyer's Journey

5 Key Questions to Ask When Creating Buyer Personas

One of the biggest paradigm shifts in the business world is the change from traditional, outbound marketing to the inbound...


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Topics: Marketing, Research and Planning, Inbound Marketing