We’ve realized that there are so many mistakes to avoid when trying to make and use buyer personas and even more things you need...

The customer is always right. You've heard it a million times. But, is the customer always right for you?

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In...

Hubspot recently launched their “Make My Persona” tool designed to simplify the persona building process. As we mentioned in a...