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Buyer Persona

buyer-personas

11 min read

How to Develop and Successfully Use Buyer Personas

We’ve realized that there are so many mistakes to avoid when trying to make and use buyer personas and even more things you need while going through...

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WWTA-smart-customer-acquisition

2 min read

What We're Talking About...Smart Customer Acquisition

The customer is always right. You've heard it a million times. But, is the customer always right for you?

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2 min read

The Lowdown on Inbound Marketing

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In today’s world people...

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The 6 Essentials of Conversion Rate Optimization

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack can be applied to web...

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6TypesMillenials-1

2 min read

The 6 Types of Millennial You Should Be Marketing To

With collective buying power estimated at $200 Billion annually – with an indirect annual spending power of $500 Billion - you better be targeting a...

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marketing-is-like-dating

2 min read

5 Ways Marketing is Like Dating

Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...

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emotion.jpeg

3 min read

Emotional Bonding: How to Craft Ads That Connect

In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...

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