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Intro Lead Generator

How to Research, Develop and Successfully Use Buyer Personas

We’ve realized that there are so many mistakes to avoid when trying to make and use buyer personas and even more things you...


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Topics: Marketing, Inbound Marketing, Market Research

What We're Talking About...Smart Customer Acquisition

The customer is always right. You've heard it a million times. But, is the customer always right for you?


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Topics: lead generation, Buyer Persona, Customer Retention Optimization

The Lowdown on Inbound Marketing

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In...


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Topics: lead generation, Email Marketing, Inbound Marketing

The 6 Essentials of Conversion Rate Optimization

The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack...


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Topics: Inbound Marketing, marketing tools, marketing strategy

The 6 Types of Millennial You Should be Marketing To

With collective buying power estimated at $200 Billion annually – with an indirect annual spending power of $500 Billion - you...


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Topics: Marketing, Sales, Inbound Marketing

A Review of Hubspot’s Make My Persona Feature

Hubspot recently launched their “Make My Persona” tool designed to simplify the persona building process. As we mentioned in a...


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Topics: Marketing, Business Development, hubspot