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Intro Lead Generator

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms...


( read 3 minute read )

Topics: Email Marketing, Email Optimization, conversion rate optimization

Best Practices for Your Re-Engagement Campaign

Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with...


( read 5 minute read )

Topics: lead generation, Email Marketing, lead nurturing

Email Testing To Improve Open Rates

Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing...


( read 5 minute read )

Topics: Email Marketing, Email Optimization, lead nurturing

Email Testing to Improve Deliverability

There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video...


( read 4 minute read )

Topics: Email Marketing, Email Optimization, lead nurturing

HubSpot vs Klaviyo: Side-by-Side Email Marketing Software Review

Countless companies have been entering the playing field with marketing automation software products in recent years, and the...


( read 4 minute read )

Topics: Email Marketing, marketing automation, email automation

What We're Talking About. . . The Dos and Do NOTs of Email Automation

Happy Autumn-ation!

Ahhhh email automation, you help us marketers so much. You save us time, effort, and make sure our...


( read 3 minute read )

Topics: Email Marketing, marketing automation, email automation

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