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7 min read

Steal These Nurture Campaign Tips for Better Conversions

Lead nurturing isn’t just a nice-to-have anymore—it’s the secret sauce for businesses that want to thrive in today’s competitive landscape. Imagine...

3 min read

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of communication for...

5 min read

How to Make the Most of A/B Testing to Increase Your Conversion Rates

One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...

2 min read

Inbound Hack #5: A/B Testing Sample Size Calculator

In this video blog, Sean shows you how to calculate the sample size you need for your A/B test using this free online calculator from Optimizely....