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What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms...


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Topics: Email Marketing, Email Optimization, conversion rate optimization

How to Make the Most of A/B Testing to Increase Your Conversion Rates

One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization...


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Topics: conversion rate optimization, A/B Testing, cro

Inbound Hack #5: A/B Testing Sample Size Calculator

In this video blog, Sean shows you how to calculate the sample size you need for your A/B test using this free online...


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Topics: web analytics, conversion rates, conversion rate optimization