11 min read
Campaign Creators: 09/23/20
Customer Lifetime Value (CLTV) shifts your focus from one-off sales to the full value each customer brings over time. Instead of relying on single...
11 min read
Campaign Creators: 06/24/20
A landing page can attract thousands of visitors, but if only a small percentage take action, much of your marketing investment goes to waste....
6 min read
Campaign Creators: 04/21/20
As marketers, we must accept that every time we reach out to our audience, whether through an email, a social post, or an ad, we are interrupting...
8 min read
Campaign Creators: 04/09/20
Location-based eCommerce marketing uses a customer’s real-time location to deliver relevant content and offers. It connects your digital campaigns to...
7 min read
Campaign Creators: 04/07/20
It's time to solidify a marketing campaign strategy for 2020 that will launch your business to the next level. Sounds good, but how?
8 min read
Allison Rose: 03/24/20
If you have an eCommerce website, then you’re probably familiar with retargeting and remarketing. The thing is, it’s common to be familiar with the...
19 min read
Campaign Creators: 03/12/20
Marketing is full of terms that sound similar but mean different things. "Leads," "prospects," "MQLs," "SQLs," "funnels," and "pipelines" get used...
