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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

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By Campaign Creators
Oct 14 3 min read

The PR Process: R.A.C.E.

By Campaign Creators
Nov 5 7 min read

When to Use a Drip Campaign vs Nurture Campaign

By Campaign Creators
Feb 11 6 min read

Klaviyo: Here's Everything You Need to Know

By Tammy Duggan-Herd
Jul 11 7 min read

10 Best Lead Generation Strategies for Real Estate

Pick a topic, any topic.

By Tammy Duggan-Herd
Jun 21 5 min read

7 Marketing KPIs to be Aware of for Conversion Rate Optimization

Testing in marketing strategy is about getting the right answers, and the right answers require the right questions to be asked....


By Campaign Creators
Jun 19 3 min read

What We're Talking About...Website Accessibility

When challenged by a disability, every image, sound, button or link could become a hurdle. Accounting for accessibility within...


By Campaign Creators
Jun 14 3 min read

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of...


By Campaign Creators
Jun 13 2 min read

What We're Talking About...Website User Testing

It's your website, you know best on how it should be designed. Right? Wrong.


By Tammy Duggan-Herd
Jun 8 4 min read

Mobile Conversion Optimization: Strategies for Increasing Mobile CRO

Converting visitors on your mobile webpage into customers can be a challenging process. In fact, mobile conversion rate...


By Campaign Creators
Jun 7 4 min read

Best Practices to Hook Customers with Your Call-to-Action (CTA)

No conversion rate optimization strategy is complete without an element we can often take for granted: the call-to-action. The ...


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