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Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview.
So here is your “website interview” at work.
Not all homepages are alike. You need to know your industry, personas, and communication preferences of your potential clients. Using our break down as a guide you should be able to optimize your own homepage to improve your first “interview” with visitors.
This blog is part of Your Definitive Guide to Conversion Rate Optimization blog series.
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