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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology. Subscribe to our newsletter, The Chronicles of Marketing, and receive our Introduction to Lead Generation Guide as a bonus!

Intro Lead Generator

What We're Talking About...Iterative Web Design

You have been tasked with a project: design your company a new website. For months you spend day in and day out creating your...


( read 3 minute read )

Topics: website design, conversion rate optimization, website strategy

How to Collect Data to Reinforce Your CRO Strategy

Importance of Data Collection

An actionable conversion rate optimization strategy starts with gaining insight into the hearts...


( read 6 minute read )

Topics: lead generation, conversion rate optimization, cro

What We're Talking About: The Psychology of “Free”

Free.


( read 3 minute read )

Topics: lead generation, content strategy, conversion rate optimization

How Your Homepage is Like a Job Interview

Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that...


( read 2 minute read )

Topics: lead generation, conversion rate optimization, website strategy

How to Use Videos on Your Website to Improve Conversion Rates

Does Video Really Improve Conversion Rates?

Quite a few marketers rant and rave about the importance of video in a modern day...
( read 6 minute read )

Topics: lead generation, conversion rate optimization, website strategy

How Bad Reviews Can Actually Be Good for Your Conversion Rates

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand.

...


( read 2 minute read )

Topics: conversion rate optimization, B2C marketing, lead conversion

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