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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.
Marketing automation has changed the way leads are generated and nurtured, there's no doubt about it. From email to social,...
For most websites, only 2% of web traffic converts on the first visit. So what happens to that other 98%?
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact...
Email marketing is at its most powerful, and is delivering the highest ROI, according to Campaign Monitor. However, the amount...