Welcome to Our Blog, We Hope You Learn Something New

As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology. Subscribe to our newsletter, The Chronicles of Marketing, and receive our Introduction to Lead Generation Guide as a bonus!

Intro Lead Generator

What We're Talking About...Optimizing Your Sales Process

The practice of optimizing your sales process is ever important. It incorporates a balance of interaction and communication...


( read 6 minute read )

Topics: Sales Funnel, inbound sales, conversion rate optimization

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or...


( read 4 minute read )

Topics: lead generation, inbound sales, B2B Marketing

4 Sales Activities You Should Be Automating

Some of the greatest value of marketing automation comes from combining CRM and marketing data to help your sales team focus...


( read 2 minute read )

Topics: Sales, marketing automation, inbound sales

What We're talking about... Lead Scoring

Saving time and effort all while maximizing value and revenue sounds great, right? Well, that's exactly what a proper lead...


( read 3 minute read )

Topics: marketing automation, inbound sales, lead nurturing

7 Principles of Psychology to Improve Your Nurture Marketing With

Hello, all, we're here today with Tammy Duggan-Herd, PhD, to talk to you about a field that can be highly applicable to...


( read 4 minute read )

Topics: lead generation, Inbound Marketing, inbound sales

6 Common Mistakes People Make with B2B Lead Generation

In any marketing campaign, it is important to understand both sides of the coin- that is, both what to incorporate into your...


( read 4 minute read )

Topics: lead generation, Inbound Marketing, inbound sales

Introducing Our New
Grab-and-go Campaigns

In addition to our custom solutions, we are now offering low-cost, high-impact digital assets to help you quickly evolve online, starting today.

Get Digital Assets
express-image