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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

Most Popular
By Campaign Creators
Oct 14 3 min read

The PR Process: R.A.C.E.

By Campaign Creators
Oct 24 5 min read

How To Conduct a Competitive Market Analysis

By Tammy Duggan-Herd
Jul 11 7 min read

10 Best Lead Generation Strategies for Real Estate

By Campaign Creators
Nov 5 7 min read

When to Use a Drip Campaign vs Nurture Campaign

Pick a topic, any topic.

By Tammy Duggan-Herd
Jul 20 4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass...


By Campaign Creators
May 16 3 min read

What We're Talking About...Optimizing Website Popups for Conversion

Do you think pop-ups are annoying? Me too! In fact, they can something feel as interruptive as getting spam delivered in your...


By Campaign Creators
Feb 27 2 min read

What We're Talking About...Making Better Use of Google Analytics

Ever heard of Peter Drucker?

He's known as the man who invented modern business management, and for this quote:


By Guest Blogger
Feb 13 6 min read

Integrate Referral and Loyalty Programs into a Marketing Strategy

Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you...


By Tammy Duggan-Herd
Jan 6 7 min read

How to Create Lead Nurturing Content for the Buyers Journey

According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower...


By Tammy Duggan-Herd
Dec 28 4 min read

B2B Customer Acquisition: Optimize Your Lead Nurturing Strategy

Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that...


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