Sean Farias
The Importance of Personas
Campaign Creators : 12/16/14 5:59 AM
While it may seem like a nuisance at first, creating personas allows you to make decisions from the perspective of your customer. It's a great way to...
The 6 key elements you need to analyze to determine if the experience you are delivering your user is a good one. This hack can be applied to web pages, landing pages, and campaigns.
Start applying these criteria to your very own lead generation campaign. Get started by downloading our free [guide] Intro to Lead Generation.
Did you find this framework helpful? Let us know by commenting below.
This blog post is part of “Your Definitive Guide to Lead Generation” blog series.
Let's GDD That Campaign Funnel
Tammy Duggan-Herd : 12/8/16 10:15 AM
Luke Summerfield, Program Manager and GDD guru at HubSpot, shared with Campaign Creators how to apply Growth-Driven Design tactics to your campaign...
How We Do It...
Tammy Duggan-Herd : 11/18/16 3:03 PM
Attracting a lead and then nurturing that lead into a customer can be a complicated process. Your message to them needs to be timely, targeted and...