We’ve realized that there are so many mistakes to avoid when trying to make and use buyer personas and even more things you need...

What’s the first thing that comes to mind when you hear or see the word, “salesperson”? In a recent Campaign Creators study, the...

With the turn of the year, many people tend to take on new initiatives to meet their marketing objectives. I would say one of the...

In every PR class I take throughout college, it seems like I’m the only guy.

Marketers are often plagued with the question: How do I get people to buy my product or service? Market research is often a...