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Intro Lead Generator

How to Research, Develop and Successfully Use Buyer Personas (With Video!)

We’ve realized that there are so many mistakes to avoid when trying to make and use buyer personas and even more things you...


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Topics: Marketing, Inbound Marketing, Market Research

11 Principles for How to Write Customer Survey Questions

You can use customer surveys to improve a product or service, measure customer satisfaction, improve customer retention,...


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Topics: Research and Planning, Market Research, Research

Hubspot's GrowthBot Test Drive

We gave HubSpot's GrowthBot a spin for competitor research, website analytics reporting and a few CRM activities. Watch this...


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Topics: Marketing, marketing tools, Market Research

Stop Selling; Start Guiding: Targeting the Millennial

What’s the first thing that comes to mind when you hear or see the word, “salesperson”? In a recent Campaign Creators study,...


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Topics: Marketing, inbound methods, Market Research

Email Marketing Best Practices

With the turn of the year, many people tend to take on new initiatives to meet their marketing objectives. I would say one of...


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Topics: Marketing, Email Marketing, Best Business Practices

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.


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Topics: Social Media Marketing, Case Studies, Market Research