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Competitive Analysis Part 2: How to Analyze Competitive Information

Once you’ve gathered all of the competitive data you have been able to locate, it’s analysis time. You should analyze to...


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Topics: Inbound Marketing, Market Research, competitive analysis

Competitive Analysis: What you need to know and where to find it

To achieve and maintain a competitive advantage in reaching and selling to your target market, you must possess a thorough...


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Topics: Best Business Practices, marketing strategy, Market Research

11 Principles for How to Write Customer Survey Questions

You can use customer surveys to improve a product or service, measure customer satisfaction, improve customer retention,...


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Topics: Research and Planning, Market Research, Research

Hubspot's GrowthBot Test Drive

We gave HubSpot's GrowthBot a spin for competitor research, website analytics reporting and a few CRM activities. Watch this...


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Topics: Marketing, marketing tools, Market Research

How To Conduct a Competitive Market Analysis

A competitive analysis is a crucial part of the research and planning phase for companies who wish to improve their business....


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Topics: Marketing, Business Development, Best Business Practices

Buyer Personas Part 2: How to Conduct Persona Research

Now how do we do research? How do you form buyer personas? It’s a little bit of a complex process. There’s so many different...


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Topics: Inbound Marketing, Market Research,