6 min read
Dear Marketers, Develop a Customer Experience Strategy
Tammy Duggan-Herd: 7/30/18 2:31 PM
Lead Generation (4)
4 min read
The 5 Most Important Components of a Lead Scoring Model
Tammy Duggan-Herd: 7/20/18 7:00 AM
When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...
3 min read
What We're Talking About: The Psychology of “Free”
Campaign Creators: 7/17/18 4:15 PM
Free.
4 min read
What We're Talking About... To Gate or Not to Gate Content
Campaign Creators: 7/10/18 4:03 PM
To gate or not to gate, that is the question.
3 min read
What We're Talking About...Martech Consolidation
Campaign Creators: 7/4/18 9:07 AM
So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...
2 min read
How Your Homepage is Like a Job Interview
Tammy Duggan-Herd: 7/3/18 1:27 PM
Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview....
6 min read
How to Use Videos on Your Website to Improve Conversion Rates
Tammy Duggan-Herd: 7/3/18 10:05 AM
Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...