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6 min read

Dear Marketers, Develop a Customer Experience Strategy

Tammy Duggan-Herd: 07/30/18

4 min read

The 5 Most Important Components of a Lead Scoring Model

Tammy Duggan-Herd: 07/20/18

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

8 min read

Homepage Best Practices: How to Design a Homepage That Converts (2026)

Campaign Creators: 07/03/18

Your homepage acts as your brand’s digital front door. It is the first interaction that shapes how visitors perceive your business.

6 min read

How to Use Videos on Your Website to Improve Conversion Rates

Tammy Duggan-Herd: 07/03/18

Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...

2 min read

How Bad Reviews Can Actually Be Good for Your Conversion Rates

Guest Blogger: 07/02/18

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in...

4 min read

Mobile Conversion Optimization: Strategies for Increasing Mobile CRO

Tammy Duggan-Herd: 06/08/18

Converting visitors on your mobile webpage into customers can be a challenging process. In fact, mobile conversion rate optimization is one of the...

6 min read

7 Tips to Increase Lead Conversion

Tammy Duggan-Herd: 04/25/18

Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...