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Lead Generation (3)

data-for-improving-cro

6 min read

How to Collect Data to Reinforce Your CRO Strategy

Importance of Data Collection An actionable conversion rate optimization strategy starts with gaining insight into the hearts and minds of your past,...

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wwta-california-consumer-privacy-act

3 min read

What We're Talking About...California Consumer Privacy Act

Massive recent data breaches (Facebook, Under Armour, etc.) and the EU's newly implemented GDPR law have sparked an overall trend in regulations on...

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4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

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wwta-martech-consolidation-1

3 min read

What We're Talking About...Martech Consolidation

So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...

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