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11 min read

15 High-Converting Lead Magnet Ideas and Examples to Grow Your Email List

Campaign Creators: 07/16/19

Building an email list is not just about asking visitors to subscribe. People are more likely to share their contact information when they receive...

9 min read

10 Best Lead Generation Strategies for Real Estate

Campaign Creators: 07/11/19

Most buyers and sellers search online long before contacting a real estate business. They compare companies through Google reviews, social media...

6 min read

Website Optimization: Tools to Nail Your SEO Strategy

Elika Dizechi: 01/22/19

What exactly is SEO? You’ve heard the term time and time again, but what does SEO or search engine optimization really do? In short, it’s the...

6 min read

How to Collect Data to Reinforce Your CRO Strategy

Tammy Duggan-Herd: 08/07/18

Importance of Data Collection An actionable conversion rate optimization strategy starts with gaining insight into the hearts and minds of your past,...

6 min read

Dear Marketers, Develop a Customer Experience Strategy

Tammy Duggan-Herd: 07/30/18

4 min read

The 5 Most Important Components of a Lead Scoring Model

Tammy Duggan-Herd: 07/20/18

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

8 min read

Homepage Best Practices: How to Design a Homepage That Converts (2026)

Campaign Creators: 07/03/18

Your homepage acts as your brand’s digital front door. It is the first interaction that shapes how visitors perceive your business.