Welcome to Our Blog, It's Good to See You

Subscribe to our newsletter, The Chronicles of Marketing, and we'll give you our Introduction to Lead Generation Guide as a bonus :)

Intro Lead Generator

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms...


( read )

Topics: Email Marketing, Email Optimization, conversion rate optimization

Email Testing to Improve Click-through Rates

Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you...


( read )

Topics: Email Optimization, conversion rate optimization, lead nurturing

Email Testing To Improve Open Rates

Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing...


( read )

Topics: Email Marketing, Email Optimization, lead nurturing

Email Testing to Improve Deliverability

There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video...


( read )

Topics: Email Marketing, Email Optimization, lead nurturing

3 Effective Tactics to Boost Email Marketing Conversion Rates

As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the...


( read )

Topics: Email Marketing, Inbound Marketing, Email Optimization

What We're Talking About...Best Practices for Email Marketing

“Old is gold.” This saying really rings true when it comes to email marketing. The rising popularity of newer social media...


( read )

Topics: Email Marketing, Call to Action, Email Optimization