Welcome to Our Blog, We Hope You Learn Something New

As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

Most Popular
By Campaign Creators
Oct 14 3 min read

The PR Process: R.A.C.E.

By Campaign Creators
Oct 24 5 min read

How To Conduct a Competitive Market Analysis

By Tammy Duggan-Herd
Jul 11 7 min read

10 Best Lead Generation Strategies for Real Estate

By Campaign Creators
Nov 5 7 min read

When to Use a Drip Campaign vs Nurture Campaign

Pick a topic, any topic.

By Lorien Strydom
Feb 11 6 min read

Klaviyo: Here's Everything You Need to Know

When it comes to email marketing, online store owners can benefit from using a platform that is dedicated to their eCommerce...

By Campaign Creators
Jun 14 3 min read

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms...

By Tammy Duggan-Herd
Apr 10 4 min read

Email Testing to Improve Click-through Rates

Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you...

By Tammy Duggan-Herd
Feb 18 5 min read

Email Testing To Improve Open Rates

Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing...

By Tammy Duggan-Herd
Feb 3 4 min read

Email Testing to Improve Deliverability

There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video...

By Tammy Duggan-Herd
Oct 7 3 min read

3 Effective Tactics to Boost Email Marketing Conversion Rates

As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the...

Subscribe to our newsletter, The Chronicles of Marketing, and receive our Introduction to Lead Generation Guide as a bonus!


Ready to Take a Scientific Approach to Marketing?