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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

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By Campaign Creators
Oct 14 3 min read

The PR Process: R.A.C.E.

By Campaign Creators
Oct 24 5 min read

How To Conduct a Competitive Market Analysis

By Tammy Duggan-Herd
Jul 11 7 min read

10 Best Lead Generation Strategies for Real Estate

By Campaign Creators
Nov 5 7 min read

When to Use a Drip Campaign vs Nurture Campaign

Pick a topic, any topic.

By Lorien Strydom
Feb 19 6 min read

4 Winning Direct to Consumer (D2C) Marketing Strategies

With a sound direct to consumer (D2C) marketing strategy you can build a solid online presence, foster strong customer...


By Tammy Duggan-Herd
Apr 10 4 min read

Email Testing to Improve Click-through Rates

Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you...


By Tammy Duggan-Herd
Mar 8 5 min read

Best Practices for Your Re-Engagement Campaign

Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with...


By Tammy Duggan-Herd
Feb 18 5 min read

Email Testing To Improve Open Rates

Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing...


By Tammy Duggan-Herd
Feb 3 4 min read

Email Testing to Improve Deliverability

There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video...


By Tammy Duggan-Herd
Jan 10 3 min read

What We're Talking About...Email Unsubscription

You work hard to get people to raise their hand and say, “Yes, please contact me about your company.” Which is why your gut...


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