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Intro Lead Generator

What We're Talking About...Reducing Bounce and Exit Rates

Chances are, you're already tracking the bounce rates for your web pages, since they're one of the most insightful...


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Topics: ecommerce, conversion rate optimization, b2b lead generation

What We're Talking About...Copywriting for Optimizing Conversions

Every day, more than 25,000,000 pieces of content are shared.


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Topics: lead generation, copywriting, ecommerce

Integrate Referral and Loyalty Programs into a Marketing Strategy

Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you...


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Topics: B2B Marketing, lead nurturing, b2b lead generation

3 Unique Ways to Generate Leads for Your Business

Setting my own business aside for the moment, I’ll try to make this product (or service) as agnostic as possible. No matter...

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Topics: video marketing, lead generation, content creation

What We're Talking About. . . Your Greatest Lead Generation Tool is Your Current Customers

Today, we rely on reviews for everything. I can't even remember the last time I got my oil changed or my falafel fix without...


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Topics: lead generation, b2b lead generation, lead generation marketing

What we're talking about. . . Retargeting for B2B

When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site...


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Topics: Digital Marketing, B2B Marketing, lead nurturing