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Intro Lead Generator

What We're Talking About...Reducing Bounce and Exit Rates

Chances are, you're already tracking the bounce rates for your web pages, since they're one of the most insightful...


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Topics: conversion rate optimization, ecommerce, b2b lead generation

What We're Talking About...Copywriting for Optimizing Conversions

Every day, more than 25,000,000 pieces of content are shared.


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Topics: landing pages, copywriting, b2b lead generation

How To Integrate Referral And Loyalty Programs Into Your Marketing Strategy

Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you...


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Topics: lead nurturing, nurture marketing, B2B Marketing

3 Unique Ways to Generate Leads for Your Business

Setting my own business aside for the moment, I’ll try to make this product (or service) as agnostic as possible. No matter...

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Topics: lead generation, sales leads, b2b lead generation

What We're Talking About. . . Your Greatest Lead Generation Tool is Your Current Customers

Today, we rely on reviews for everything. I can't even remember the last time I got my oil changed or my falafel fix without...


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Topics: b2b lead generation, lead generation, lead generation tools

What we're talking about. . . Retargeting for B2B

When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site...


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Topics: retargeting, B2B Marketing, b2b lead generation

5 Tips for Writing Landing Page Copy that Converts

Landing pages are remarkably powerful online lead generation tools that turn traffic into marketable names in your database,...


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Topics: lead generation, b2b lead generation, Landing Page