6 min read
Tammy Duggan-Herd: 07/03/18
Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it brings your brand to life, it humanizes information, it grabs the modern customer’s attention like...
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11 min read
Campaign Creators: 07/02/18
Negative reviews do not increase conversion rates on their own. What drives conversion is a review profile that looks real, and a few credible...
9 min read
Tammy Duggan-Herd: 06/21/18
Driving traffic is only half the job in conversion rate optimization (CRO). Conversions often get treated as the end goal, but real progress comes...
11 min read
Campaign Creators: 06/08/18
Mobile devices have solidified their dominance, accounting for approximately 60% of all global web traffic. However, a persistent mobile gap remains:...
5 min read
Tammy Duggan-Herd: 05/17/18
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
6 min read
Tammy Duggan-Herd: 05/10/18
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...
6 min read
Tammy Duggan-Herd: 04/25/18
Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...
