Whether it be distraction, frustration, or apprehension - the number of abandoned carts for eCommerce is sky high. With percentages ranging from 61% for desktop to 81% for mobile, it is clear that most people on your site probably won't be sticking around to click that “confirm order” button.
Not only do these high percentages account for $4 trillion (yes, trillion with a “t!”) in lost potential revenue, but a prominent source of frustration for individual marketers. Imagine checking your data to see that most of the big value orders never even went through!
It's time to stop letting the good ones get away! If you're ready to learn how to win back the hearts (and dollars) of those that have abandoned you, here's what we're talking about. . .
“For every second your site takes to load, abandonment increases by 7%”
The numbers don't lie! Let's kick this conversation off with the “why.” Not only will this resource break down the number of abandoned carts by device, but has all the info you need on WHY exactly people are ditching their carts (hint: you want me to pay HOW MUCH for shipping???) Find out the rest of the reasons!
“Sending three cart abandonment emails should be in your best practice list as every cart abandonment email sent,derives $8.21 ROI.”
After those stats, you have to see how important abandoned cart emails are! Winning back a lost customer may seem like a difficult feat, but we will not be defeated! If you're wondering what is the best way to approach this type of email funnel, you better start memorizing this 7 part mantra of best practices.
“Scarcity is a powerful psychological sales trigger that smart online retailers know to take advantage. Customers are afraid that something they want to buy might sell out.”
I don't know about you, but I'm ready to see these things in action! Let's jump right into some amazing abandoned cart emails that can serve as an example for anyone new to the game. Take a look at how these companies have crafted their emails, and figure out what you can learn from each individual one!
“Give your customers a simple, efficient method for opting out of the campaign. No hoops to jump through.”
The last thing you would ever want to do when trying to win someone back is annoy them! They already left once, don't make them do it again! In order to make sure that never happens, check out some of the ways you can ensure your customers won't be irritated!
“Recovery emails sent after 24 hours of cart abandonment have an average conversion rate of 12.2%; far underperforming emails sent within 60 minutes, which average 20.3% conversion”
Annoying customers is definitely one huge mistake that defeats the entire purpose of an abandoned cart email, but that's not to say it is the only one. Marketers can go wrong in a number of different areas when it comes to this topic, but don't worry, we won't let that happen to you! Here are 5 of the most common abandoned cart email mistakes and how you can avoid them.
“This allows you to make informed decisions about the direction of your email marketing campaigns based on cold hard data, ultimately improving your bottom line”
As they say, there is always room for improvement! Since these emails are going out to people who have abandoned your site, they need to be in tip top shape for performance. One way of ensuring this is to run A/B tests to see what strategies are working for you and which ones need to be abandoned (pun intended). Try it out to see the maximum conversions from your campaign.
Abandoned Carts with John Peder via Unofficial Shopify Podcast
It's time to talk to the expert. In this podcast, we get the inside scoop from someone who could not know this topic any better. John Peder is the owner of an agency called Cart Recover, whose sole purpose and goal is to help companies recover lost carts. Check it out to hear what has worked best for him and what he has learned through direct experience!
Abandoned cart emails are just one part of marketing automation, which saves marketers time and effort and maximizes campaign success. For more information or help with this topic, check out Your Definitive Guide to Marketing Automation today!