19 min read
Campaign Creators: 03/12/20
Marketing is full of terms that sound similar but mean different things. “Leads,” “prospects,” “MQLs,” “SQLs,” “funnels,” and “pipelines” get used interchangeably, even though they serve different roles.
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8 min read
Campaign Creators: 03/06/20
For many eCommerce businesses, retaining new customers is every bit as big of a challenge as attracting their attention in the first place. Lead...
12 min read
Campaign Creators: 02/21/20
E-commerce continues to scale at a rapid pace, with global online revenue projected to reach $6.88 trillion. That growth creates more opportunity,...
7 min read
Alexa Hubley: 02/03/20
If you find yourself wondering: “What’s a good conversion rate for my eCommerce store?” then heads up: You’re asking the wrong question.
7 min read
Alexa Hubley: 01/24/20
For any eCommerce merchant today, social media marketing is one of the most important channels for business growth and a critical aspect of eCommerce...
7 min read
Campaign Creators: 12/16/19
When you’ve put so much work into building your company's eCommerce website and building out a great eCommerce marketing plan, it can be extremely...
5 min read
Alexa Hubley: 12/13/19
In 2017, eCommerce was responsible for around $2.3 trillion in sales. By the end of 2021, it’s expected to hit $4.5 trillion. Black Friday 2019 broke...
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