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6 min read
Dear Marketers, Develop a Customer Experience Strategy
Tammy Duggan-Herd: 07/30/18
Tammy Duggan-Herd: 07/30/18
4 min read
The 5 Most Important Components of a Lead Scoring Model
Tammy Duggan-Herd: 07/20/18
When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...
8 min read
Homepage Best Practices: How to Design a Homepage That Converts (2026)
Campaign Creators: 07/03/18
Your homepage acts as your brand’s digital front door. It is the first interaction that shapes how visitors perceive your business.
6 min read
How to Use Videos on Your Website to Improve Conversion Rates
Tammy Duggan-Herd: 07/03/18
Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...
2 min read
How Bad Reviews Can Actually Be Good for Your Conversion Rates
Guest Blogger: 07/02/18
One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in...
9 min read
CRO KPIs & Metrics: 12 Key Metrics You Should Track to Improve Conversions
Tammy Duggan-Herd: 06/21/18
Driving traffic is only half the job in conversion rate optimization (CRO). Conversions often get treated as the end goal, but real progress comes...
11 min read
Mobile Conversion Optimization: 12 Proven Strategies to Increase Conversions
Campaign Creators: 06/08/18
Mobile devices have solidified their dominance, accounting for approximately 60% of all global web traffic. However, a persistent mobile gap remains:...