5 min read
Guest Author: 01/13/18
Research shows that in recent years the percentage of mobile internet traffic has been growing significantly all over the world. This trend is only going to continue, which is why it is critically important for every business to master mobile...
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7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
4 min read
Tammy Duggan-Herd: 11/28/17
It's well known in the inbound marketing world that HubSpot offers some of the most powerful marketing, CRM, and sales platforms. Their software...
2 min read
Campaign Creators: 11/21/17
The ritualistic Black Friday shopping mayhem appeared a bit less apocalyptic last year. While initially this observation may suggest an economic...
2 min read
Tammy Duggan-Herd: 11/11/17
Some of the greatest value of marketing automation comes from combining CRM and marketing data to help your sales team focus on leads that are...
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