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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

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By Campaign Creators
Oct 14 3 min read

The PR Process: R.A.C.E.

By Campaign Creators
Nov 5 7 min read

When to Use a Drip Campaign vs Nurture Campaign

By Campaign Creators
Feb 11 6 min read

Klaviyo: Here's Everything You Need to Know

By Tammy Duggan-Herd
Jul 11 7 min read

10 Best Lead Generation Strategies for Real Estate

Pick a topic, any topic.

By Tammy Duggan-Herd
Aug 7 6 min read

How to Collect Data to Reinforce Your CRO Strategy

Importance of Data Collection

An actionable conversion rate optimization strategy starts with gaining insight into the hearts and...


By Tammy Duggan-Herd
Aug 2 5 min read

Customer Retention 101

Customer loyalty can hold massive value for any business. With a conversion rate nine times higher than that of first time...


By Tammy Duggan-Herd
Jul 30 6 min read

Dear Marketers, Develop a Customer Experience Strategy


By Tammy Duggan-Herd
Jul 20 4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass...


By Tammy Duggan-Herd
Jul 3 2 min read

How Your Homepage is Like a Job Interview

Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second...


By Tammy Duggan-Herd
Jul 3 6 min read

How to Use Videos on Your Website to Improve Conversion Rates

Does Video Really Improve Conversion Rates?

Quite a few marketers rant and rave about the importance of video in a modern day...

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