4 min read
Tammy Duggan-Herd: 04/17/18
Producing online traffic via social media, SEO, and even paid search is a great start for a marketing strategy, but certainly not a guarantee that visitors will be performing the action that matters most-- converting to customers. For this, we turn...
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4 min read
Tammy Duggan-Herd: 04/10/18
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...
5 min read
Tammy Duggan-Herd: 03/15/18
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
5 min read
Tammy Duggan-Herd: 03/08/18
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
5 min read
Tammy Duggan-Herd: 02/17/18
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
4 min read
Tammy Duggan-Herd: 02/03/18
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
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