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Tammy Duggan-Herd

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4 min read

B2B Customer Acquisition: Optimize Your Lead Nurturing Strategy

Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle child. But at Campaign Creators like to say that we “dominate the MoFu.” We have spent the past 6 years...

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10 min read

10 B2B Marketing Experts Talk on Adapting to Challenges in 2018

In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...

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4 min read

How to Make the Most of HubSpot's Free Sales, Marketing, & CRM Tools

It's well known in the inbound marketing world that HubSpot offers some of the most powerful marketing, CRM, and sales platforms. Their software...

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2 min read

4 Sales Activities You Should Be Automating

Some of the greatest value of marketing automation comes from combining CRM and marketing data to help your sales team focus on leads that are...

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5 min read

How to Sell Marketing Automation to a Skeptic

You only have so much time in your day to accomplish everything you need to get done. But what if there was a way to save time, target effectively,...

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1 min read

How to Increase Landing Page Conversions by Building Trust

In order for a potential lead to turn over their personal information via a form on your landing page, they first have to trust you. But how do you...

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3 min read

3 Effective Tactics to Boost Email Marketing Conversion Rates

As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...

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