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2 min read
Why Are There so Many Women in PR?
Campaign Creators: 09/05/16
In every PR class I take throughout college, it seems like I’m the only guy.
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Campaign Creators: 09/05/16
1 min read
How Do Marketing and Design Work Together
Campaign Creators: 09/05/16
When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....
3 min read
Experiential Marketing: Marketing a Brand Experience
Campaign Creators: 08/15/16
In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...
2 min read
How to Get Customer Testimonials Right
Campaign Creators: 07/15/16
Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...
2 min read
5 Ways Marketing is Like Dating
Campaign Creators: 06/21/16
Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...
2 min read
Using Imagery in Email Marketing
Campaign Creators: 06/14/16
Email marketing is a highly subjective matter- you are almost guaranteed to hear different opinions on just about every aspect of it. One of those...
2 min read
How Copa America is Marketing to the Casual Sports Fan
Campaign Creators: 06/10/16
I am a casual sports fan. In fact, that's an overstatement. My obsession with soccer peaked in high school. After I got cut from the varsity team...