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Tweets Gone Wild: 7 Big Brand Tweet Fails

While the use and popularity of Twitter is on the decline, it's by no means gone. The channel is still widely utilized by...


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Topics: social media, twitter, Social Media Marketing

How to Create a Lead Magnet

If you've never heard of a lead magnet, we'll make it easy for you. We all know that today's marketing is all about having the...


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Topics: Marketing, Design, Best Business Practices

How to Craft the Perfect Social Media Message

By Megan Ptaszenski, Associate MarCom Manager, Association Headquarters

So you want to craft the perfect social media message?...


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Topics: Marketing, Branding, facebook

In Defense of Brevity: Long Live the Tweet

An excited knock shook the door to the writer’s room shortly before lunch. It was our CMT, Nicole Pereira, informing me about...


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Topics: Marketing, twitter,

10 Tips for Running a Successful Social Media Contest

Social media contests can be a great way to build a fan base, gather data and engage your audience. Whether you’re running a...


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Topics: Marketing, facebook, social media

5 Ways Twitter Can Help Your Business

It’s no surprise that over the years Twitter has become one of the most used social media sites. There are 400 million tweets...


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Topics: Marketing, business growth, social media