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Marketing (10)

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2 min read

Why Does Content Matter

Search engines work every day to improve the user experience. You, the user, are like the worst kind of significant other – demanding and needy....

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3 min read

Video Marketing Is a Small Biz Goldmine

Just about every day, market research data is released confirming the exploding use of online video content by marketers. In 2017, online video was...

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2 min read

Transforming Your Swag Marketing Strategy

Swag items and bags are a staple at large professional events, and most attendees try to grab as much of the stuff as they can. Event sponsors who...

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3 min read

7 Marketing Benefits Gained from Sales

A blog post from fellow marketer, Dylan Lake

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12 min read

How to Create Pillar Content for Your Business

A content pillar is a broad piece of website content that's comprised of and connected to a series of owned media topic clusters that cover a...

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7 min read

Where You Should Focus Your Video Strategy?

In my last post in this series I have gave you a broad stroke view of the video marketing landscape. But I wouldn't suggest basing your strategy on...

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2 min read

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0 trend (or 3.0...

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