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7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
3 min read
Tammy Duggan-Herd: 10/07/17
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
3 min read
Tammy Duggan-Herd: 09/02/17
For those who prefer to watch... When it comes to the marketing-sales funnel, generating new leads and closing them are two obvious main priorities...
4 min read
Tammy Duggan-Herd: 08/31/17
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact information and...
4 min read
Campaign Creators: 08/14/17
With new technology being released and new fads in strategy emerging regularly in the industry, a marketer's work is never done. 2017 has brought its...
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