4 min read
Tammy Duggan-Herd: 02/03/18
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
2 min read
Guest Blogger: 01/19/18
Generating leads is only the first step for any modern marketer. Marketing automation tools are making marketers become more efficient in creating...
3 min read
Tammy Duggan-Herd: 01/10/18
You work hard to get people to raise their hand and say, “Yes, please contact me about your company.” Which is why your gut reaction when people...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
3 min read
Tammy Duggan-Herd: 10/07/17
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
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