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5 min read

Customer Retention 101

Tammy Duggan-Herd: 08/02/18

Customer loyalty can hold massive value for any business. With a conversion rate nine times higher than that of first time customers, a tendency to...

6 min read

Dear Marketers, Develop a Customer Experience Strategy

Tammy Duggan-Herd: 07/30/18

4 min read

The 5 Most Important Components of a Lead Scoring Model

Tammy Duggan-Herd: 07/20/18

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

5 min read

How to Make the Most of A/B Testing to Increase Your Conversion Rates

Tammy Duggan-Herd: 05/17/18

One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...

6 min read

Best Conversion Rate Optimization Tools for Your Buck

Tammy Duggan-Herd: 05/10/18

With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...

6 min read

7 Tips to Increase Lead Conversion

Tammy Duggan-Herd: 04/25/18

Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...

4 min read

Email Testing to Improve Click-through Rates

Tammy Duggan-Herd: 04/10/18

Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...