5 min read
Tammy Duggan-Herd: 05/17/18
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
6 min read
Tammy Duggan-Herd: 05/10/18
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...
6 min read
Tammy Duggan-Herd: 04/25/18
Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...
4 min read
Tammy Duggan-Herd: 04/10/18
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...
5 min read
Tammy Duggan-Herd: 03/15/18
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
5 min read
Tammy Duggan-Herd: 03/08/18
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
5 min read
Tammy Duggan-Herd: 02/17/18
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
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