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7 min read

10 B2B Marketers' Customer Retention Strategies to Decrease Churn

Daniel Loest: 10/23/18

Customer churn, also known as customer attrition, occurs when a business loses a customer. In a product-based business, say selling men's razors,...

6 min read

Creating Successful Lead Nurturing Real Estate Strategies

Tammy Duggan-Herd: 09/27/18

Whether you're a real estate business owner, a marketer in the real estate space, or a real estate agent, you are going to want to get out your...

4 min read

Fill Your Sales and Customer Service Gap to Improve Retention

Tammy Duggan-Herd: 08/27/18

It is an unfortunate fact that even in modern company culture, sales and customer service teams are often framed as independently functioning-- and...

7 min read

Best Technology for Customer Loyalty and Retention

Tammy Duggan-Herd: 08/16/18

Customer retention, which focuses on building long-term relationships with customers by rewarding loyalty, maintaining engagement, and earning trust,...

5 min read

Customer Retention 101

Tammy Duggan-Herd: 08/02/18

Customer loyalty can hold massive value for any business. With a conversion rate nine times higher than that of first time customers, a tendency to...

6 min read

Dear Marketers, Develop a Customer Experience Strategy

Tammy Duggan-Herd: 07/30/18

4 min read

The 5 Most Important Components of a Lead Scoring Model

Tammy Duggan-Herd: 07/20/18

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...