5 min read
Tammy Duggan-Herd: 03/08/18
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
5 min read
Tammy Duggan-Herd: 02/17/18
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
6 min read
Guest Blogger: 02/13/18
Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...
4 min read
Tammy Duggan-Herd: 02/03/18
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
2 min read
Guest Blogger: 01/19/18
Generating leads is only the first step for any modern marketer. Marketing automation tools are making marketers become more efficient in creating...
7 min read
Tammy Duggan-Herd: 01/06/18
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
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