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2 min read

Market Research: 8 Places to Start

So you think you have a great idea or a brilliant product… but how do you know it will be successful in the marketplace? The first step is to conduct market research. You could start by holding interviews or focus groups, but primary research is...

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2 min read

Country Music's New Marketing Strategy: Faith Hill Ft. Lil Jon?

Despite the stereotype of country music only appealing to “rural folks,” recently it has started to expand its appeal to more varied socioeconomic,...

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2 min read

Social Media Marketing Mishaps and Brilliance

Social Media is great for a lot of things. Besides the plethora of selfies, online game requests, location updates, and cat memes that bombard our...

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1 min read

Implement A Successful Online Coupon Strategy

Have you ever thought of coupons as a good marketing tool? Well, if you have no idea how coupons can help drive your sales and conversion, this...

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