2 min read
Sean Farias: 10/4/16 5:53 PM
One of the most powerful tools that a marketing specialist can use today is a Marketing Automation System (MAS). Essentially, this technology allows you to amplify your marketing campaign efforts through automated processes without having to rely...
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2 min read
Campaign Creators: 10/2/16 1:36 PM
In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...
3 min read
Campaign Creators: 9/14/16 3:40 PM
How many people reading this article recognize the name Brian Epstein?
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Campaign Creators: 9/5/16 3:45 PM
In every PR class I take throughout college, it seems like I’m the only guy.
1 min read
Campaign Creators: 9/5/16 1:38 PM
When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....
3 min read
Campaign Creators: 8/15/16 3:58 PM
In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...
2 min read
Campaign Creators: 7/15/16 9:00 AM
Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...
