11 min read
Campaign Creators: 10/04/16
Every time someone visits your site, opens an email, or clicks a link, your business has a chance to respond. Marketing workflows define how that response happens. Instead of relying on manual follow-ups, you create a system that reacts in real...
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2 min read
Campaign Creators: 10/02/16
In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...
2 min read
Campaign Creators: 09/05/16
In every PR class I take throughout college, it seems like I’m the only guy.
1 min read
Campaign Creators: 09/05/16
When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....
3 min read
Campaign Creators: 08/15/16
In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...
2 min read
Campaign Creators: 07/15/16
Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...
2 min read
Campaign Creators: 06/21/16
Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...
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