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Marketing (6)

2 min read

Using Psychology to Drive Conversions

As a marketer, you've tried every known lead-generating tactic known to man and then some. But leads don't necessarily convert to customers right...

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2 min read

Our Creators are Finalists for SD Magazine Celebrating Women 2017!

The San Diego Magazine has chosen two of our own as finalists for Celebrating Women 2017! Nisha Wendelken and Dr. Tammy Duggan-Herd are in the...

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3 min read

Why Use Marketing Automation?

Marketing automation has changed the way leads are generated and nurtured, there's no doubt about it. From email to social, one marketer is now able...

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2 min read

Why Marketing Technologists Hold the Secret to Conversion

Netflix, Amazon, Spotify—what do all of these things have in common? All of these platforms represent the ways that technology is using big data to...

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6 min read

7 Questions You Should Ask Lead Generation Companies

For any successful business's marketing and sales strategy, strong lead generating capacity is the foundation that holds up the entire funnel. For a...

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2 min read

The Lowdown on Inbound Marketing

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In today’s world people...

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4 min read

7 Principles of Psychology to Improve Your Nurture Marketing With

Hello, all, we're here today with Tammy Duggan-Herd, PhD, to talk to you about a field that can be highly applicable to marketing: psychology. If you...

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