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Marketing (7)

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3 min read

Why Use Marketing Automation?

Marketing automation has changed the way leads are generated and nurtured, there's no doubt about it. From email to social, one marketer is now able...

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2 min read

Why Marketing Technologists Hold the Secret to Conversion

Netflix, Amazon, Spotify—what do all of these things have in common? All of these platforms represent the ways that technology is using big data to...

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6 min read

7 Questions You Should Ask Lead Generation Companies

For any successful business's marketing and sales strategy, strong lead generating capacity is the foundation that holds up the entire funnel. For a...

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2 min read

The Lowdown on Inbound Marketing

Over the years society has evolved quite a bit. With that change, the way people structure their lives has changed as well. In today’s world people...

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4 min read

7 Principles of Psychology to Improve Your Nurture Marketing With

Hello, all, we're here today with Tammy Duggan-Herd, PhD, to talk to you about a field that can be highly applicable to marketing: psychology. If you...

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4 min read

How to Leverage Social Media Video for B2B Lead Generation

It's no secret that video content in the next big thing. It's forecasted to account for 80% of all internet traffic by 2019. In November 2016,...

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6 common mistakes people make with b2b lead generation

4 min read

6 Common Mistakes People Make with B2B Lead Generation

In any marketing campaign, it is important to understand both sides of the coin- that is, both what to incorporate into your strategy and where all...

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